🔶 #76: "How much does newsletter design really matter?"
Hello, and welcome back to the News Alchemists newsletter!
And a first welcome to new subscribers from SPH Media, BBC News, West Leeds Dispatch, the Stanley Center for Peace and Security, GlueLetter, the Local Journalism Foundation, Internews, Median Research Centre, the Public Interest Journalism Initiative, and all of you brave souls working independently.
I want to start by thanking everyone who read, shared and commented on last week's piece on building an impact culture. I received some exceptional feedback and I'm so glad it was useful.
Today's seven links open with a question that's been on my mind a lot lately, as almost all of my current work is focused on newsletters: "How much does newsletter design really matter?" I'm really curious to hear what you think.
Just one quick favour before the links:
Help Display Europe build cross-border journalism distribution that actually works for you
My friends at Display Europe believe that millions of readers across borders would pay for your journalism – if only they could access it in their language and with relevant context.
They're building the infrastructure to make that happen, and they'd love your input through a short survey to help them get it right:
See you next week 👋