Sponsor the News Alchemists newsletter

Where journalism professionals come to find hope and inspiration.

One year after starting as an experiment in 2025, the News Alchemists newsletter has become the friendly companion of hundreds of media professionals seeking reasons to be hopeful about the future of journalism.

They're looking for ideas, resources, and best practices to help them redefine the relationship between journalism and the people it aims to serve (also known as "the audience").

This newsletter is free for readers and always will be. That's where you come in. When you sponsor News Alchemists, you're reaching journalism professionals who genuinely value the products and services you offer – but you're also supporting the kind of independent, people-centric thinking that this community relies on. It's advertising that serves a purpose beyond the ad itself.

In a nutshell

👥 ~1,000 subscribers, from 80+ countries

📊 60.3% open rate / 10.1% click rate

📬 Once a week on Tuesday (9 am GMT)

The News Alchemists newsletter shares best practices and insights on how journalists are thinking (and need to think) about audiences, information needs and impact in different ways.

It celebrates innovation that puts audiences and communities first, and it challenges conventional thinking about the relationship between journalists and news consumers.

Readers love to find in the newsletter fresh perspective they don't get elsewhere; discover resources for thinking more deeply about *why* we do journalism; and keep up with what’s happening in the field.

And don't just take it from me: every word in italics in the previous paragraphs is a direct quote from a 2025 reader survey.

➡ BOOK NOW ⬅

News Alchemists readers are people who believe that journalism urgently needs to reconnect with its audience, and who work tirelessly to achieve that goal, tackling the challenge from many different angles. They are editorial leaders and audience experts; growth managers and heads of community; product managers and CEOs; engagement reporters and impact editors.

55% of readers work in journalism organisations – whatever that means in 2026: from big national and international brands and public service media, to indie news outlets and 2-people newsrooms.

18% work in the journalism support space (foundations, NGOs, consulting agencies, etc.); 12% in other private companies across the information ecosystem; 6% in universities and journalism schools; and another 9% work independently as freelance journalists, strategists, and consultants.

Geographic spread: 51% Europe (of which 12% UK), 22% North America, 11% Latin America, 11% Asia-Pacific, 5% Africa.

Format and Pricing

The main sponsor slot appears in a box right after the introduction, and before the seven links: the section of the newsletter that readers never want to miss.