🔶 #74: "What does it mean to be indispensable to audiences in the age of AI?"
Hello, and welcome back to the News Alchemists newsletter!
And a first welcome to new subscribers from MDIF, The 19th, and all of you brave souls working independently.
It's not always easy to curate a collection of seven links that are not only valuable when taken individually, but also work well together as an ensemble.
Sometimes you just have to trust that readers will find what is useful for them... and ignore the rest. But other times, the curation does work out beautifully – and that's very satisfying.
Today is one of those times. Even just by scanning the headlines of the seven links, you can see they each carry one of the keywords that somehow define this space we share each week: audiences, newsletters, impact, community, design, subscription, learning.
I hope you find at least one that speaks to you. And if you do, let me know which one it is through the poll you'll find at the end.
See you next week 👋
P.S.: Thanks to everyone who joined the is-journalism-an-art-or-a-science debate last week! Super interesting to read all your takes on it.
#1 | What does it mean to be indispensable to audiences in the age of AI?
"If our goal is impact, we are unlikely to achieve it with paraphrased snippets in an AI Overview. Only deep, hard-earned relationships with our audiences will yield the effect we want.
So how do we nurture those direct relationships? Through consistent delivery of indispensable value that goes well beyond providing information. There are many types of value we can deliver, and I’ve tried to place them into a rough hierarchy — a “ladder” that climbs from the more concrete to the more abstract:"
