🔶 #54: "What does ‘audience value’ mean to local news professionals?"

Hello, and welcome back to the News Alchemists newsletter!

There's a lot I wanted to say in this introduction, but life happens – in this case in the shape of a nasty bug that pretty much knocked me out for three days 🤧

I'm still playing catch-up with work, so let's keep it short here and move straight to the links.

See you next week 👋

1. What does ‘audience value’ mean to local news professionals? 👉 LINK

During his fellowship at Stanford, 🧞Eric Ulken is exploring the question of "How can we grow the value of local news to audiences?"

He started his research by trying to understand if people in journalism even agree on what that 'value' is, running an informal 8-question survey of local news professionals in the US. (With questions such as "How do you define audience value?" and "What stands in the way of delivering greater value to audiences in your organization?") The results might not be very surprising but they reveal something that should make us think: