🔶 #45: How can journalism become more people-centric?

RAAK, a method that creates space for the public in all phases of the journalistic process; de Nieuwstherapieshow, a series of events where therapists and comedians help people process the news; Club PINO, a movement that connects and supports audience-focused innovators across organisations.

Those are some of the projects developed by the participants of the SVDJ Incubator, who I had the opportunity to meet last Friday.

SVDJ is the Dutch Journalism Fund. They invited me to Utrecht to give an "inspiration session" at the closing event of this year's incubator.

(Oh, hi! I forgot to welcome you to the News Alchemists newsletter 👋)

The topic of the day was a familiar one: "How can journalism become more audience-centric?" – which I updated replacing 'audience-centric' with 'people-centric' because "we often underestimate how much readers appreciate being treated like humans", as Sudeshna reminded us a couple of editions ago.

As I often do, I shaped the session as a conversation with the people in the room, trying to play the role of facilitator rather than speaker. I did that by building the session around five questions: