Find clarity. Build confidently.
Hi 👋 I’m Mattia, founder of News Alchemists, independent consultant, coach and facilitator.
I'm passionate about helping independent creators, media startups, and small editorial teams understand themselves, their audience, and their purpose.
I support people at the beginning of their journey, when the biggest questions are still unanswered: Who am I really trying to serve? What makes my work distinct? How do I build something that reflects my values and actually sustains itself?
My approach is simple: I don't pretend to have all the answers; I listen deeply, ask the right questions, and guide you toward clarity – so you can move forward with confidence.
Whether you're launching a newsletter, building a media project, or reimagining your editorial mission, I can help.
Let's talk. Book a free 15-minute conversation to explore whether coaching might help you find the clarity you need.
What people I worked with say about their experience:
Mattia is a compassionate and attentive coach. I signed up for a consultation and in 60 minutes, he listened and took notes about each of my 3 businesses; synthesised all the information; identified "that one thing" that connected all of them; advised me on how to use all that information to position my company—and my mission—for success.
– Hidayah Salamat, Living Telling Media
At Facta, we believe science journalism can help better inform the public debate. But how do we address the needs of the community we wish to serve? Mattia enabled us to reflect on this crucial question in an innovative, impactful way. He’s passionate about his job, super nice, and genuinely interested. His approach can make a real difference.
– Giulia Bonelli, Facta.eu
I am forever grateful for the life changing 1-on-1 consultation we had in Perugia last year. Thank you for helping me find and share my voice. Power to new narratives!
– Patricia Cronie, Rare Media
The idea and mission for Attention! – make tech fun, make fun of tech – came together at Splice Beta last year, especially after Mattia Peretti helped me identify the value I wanted to deliver to my audience.
– Louis Barclay, Attention!