🔶 #53: "Anticipating the audiences of 2030 and the strategies to meet them"

Hello, and welcome back to the News Alchemists newsletter!

And a special first welcome to new subscribers from RNW Media, Periodismo de Barrio, Kontinentalist, Serenis, Reference, KAFE, Colombia Risk Analysis, ROB, Arena for Journalism in Europe, and all of you brave souls working independently.

I started drafting this newsletter with the usual seven links, but soon I realised this is one of the rare occasions when one link is so valuable that I shouldn't distract you with six others.

I'm talking about Next Gen News 2: Anticipating the audiences of 2030 and the strategies to meet them, a report published last week by the Knight Lab at Northwestern University, in partnership with FT Strategies.

It's the second instalment of their research into how next-generation news consumers discover, engage with and make sense of news, and it's packed with insights into the habits and desires of young audiences.

But for all the useful insights on news consumption, it's a paragraph about emerging news producers that caught my eye and that I want to unpack with you.

But first, there's something new coming out of the News Alchemists kitchen that I'm excited to share...