🔶 #40: "How these news outlets cater to marginalised audiences"

Hello and welcome back to the News Alchemists newsletter!

10 editions ago, I included in the seven links a question posed by Professor Rasmus Kleis Nielsen at the US launch of the 2025 Digital News Report:

What are examples of news media that do a great job of serving poor people?

As I said at the time, since I started working on News Alchemists I put forward a simple theory: our journalism must create real value for people's lives so that, in seeing that value, people will want to pay for it. But what happens when the people you want to serve simply don't have money to pay? They still deserve journalism that helps their lives but they are not in the position to help you pay the bills, so reader revenue is not a viable option for your business. What do you do?

That's why I found Rasmus' question so critical – and that's why I admire the Reuters Institute for digging up some answers. You'll find them in the first link of this week.

All the other links (except for the last one) have one thing in common: they are from publications that run on Ghost, the open-source CMS I also use to publish this newsletter.

Ghost is great. It's an effective and accessible tool, created by a non-profit organisation that wants to help independent publishers thrive – unlike other companies that only pretend to do that. (Yes, I'm talking about Substack. F*ck Substack.)

So it feels good to celebrate fellow ghosts (?) (ghosters?) this week.

Alright, it's time for the links 📚 Let me know if you like what you're reading. I'm only one click on that reply button away, and I love getting your replies.