🔶 #37: "What is so essential about news?"
Hello and welcome back to the News Alchemists newsletter!
I experienced a significant amount of FOMO over the last few days, seeing my timeline full of posts and photos from two events I really enjoyed last year: the b° future festival in Bonn and the amazing Media Party in Buenos Aires. Did you go? How was it? What have you learned? Please do share and help me ease the FOMO.
(And that's nothing compared to the FOMO I will experience at the end of November for not being again at Splice Beta in Chiang Mai. Are you going? No, don't tell me, I will hate you.)
Last week I said that today I was going to share what I'm learning from the feedback you sent through the reader survey. But even after spending hours reviewing your responses, I feel that I need more time to assess what is actually relevant for you vs what is just useful to me to improve this space but not interesting for you to read about.
For now, I will start by acting on one of the most recurring suggestions: shorter intros 😬
Before we move to the links, check out this case study by Opinary, a company that helps publishers reach, understand and convert their target audiences – and the generous sponsor of this week's newsletter:
Yahoo shows what a reader forum should look like today
The “Poll of the Week” is a weekly article format on Yahoo UK that allows readers to vote on current topics ranging from politics and social issues to pop culture and lifestyle trends. It offers a quick way for the broad audience to share their opinions and see how others feel about trending debates. An analysis from the editorial team, published later in the week, shares reflections on the readers polls’ results, allowing the Yahoo community to revisit how...
Today's links are about rethinking the values that drive news coverage, doing user needs right, innovating your revenue streams, and much more. Enjoy the read, and see you next week! 👋