🔶 #34: Audience-centric journalism = Change-centric journalism

Hello and welcome back to the News Alchemists newsletter — which I’m sending this week from Cape Town 🇿🇦

This city... Wow. 

I’m here to wrap up the project I’ve been working on with the Daily Maverick team since the start of the year, to attend The Gathering (the conference that Daily Maverick organises every year to bring their community together), and, well, to enjoy everything that this beautiful city has to offer.

While here, I also gave a presentation about ‘Audience-centric journalism’ to the newsroom — which was a tiny bit stressful to prepare since I consider Daily Maverick among the most audience-centric organisations I know (imposter syndrome through the roof).

Ultimately though, I landed on a concept that felt new, at least to me, and I built the presentation around it. More than a concept, it's an equation: