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# 🔶 #06: "The future of media lies in building real emotional connections."
- URL: https://www.newsalchemists.com/newsletter-6/
- Published: 2025-02-04T10:00:00.000Z
- Updated: 2025-12-16T20:42:09.000Z
- Author: Mattia Peretti

> *This post was originally published* [*on LinkedIn*](https://www.linkedin.com/posts/mattia-peretti%5Fsign-up-for-the-news-alchemists-newsletter-activity-7292482024173408257-6Nkl?ref=newsalchemists.com)*.*

Since December, I've been sharing lists of links that speak to the urgent need to change journalism in a more people-centric direction, to heal the broken relationship between our industry and the people we aim to serve. Readings about audience, community, change management, and sustainability that make me think, and give me hope 📚

By popular demand, this is soon becoming a newsletter: the News Alchemists Newsletter. Do you want to receive the curation of links in your inbox when it starts in a few weeks? Leave your contact through [this temporary form](https://forms.gle/32EuR2J7J6SEAzmAA?ref=newsalchemists.com) – while I work on setting things up on Ghost.

Onto today's curation:

### 1\. The year we redefine our relationship with audiences and our role in society 👉 [LINK](https://ijnet.org/en/story/year-we-redefine-our-relationship-audiences-and-our-role-society?ref=newsalchemists.com)

Textbook example of shameless plug: starting the list with my last article for IJNet. Jokes aside, you should read it. It's very good 😇 

### 2\. Community-led listening project offers solutions to journalism’s biggest challenges 👉 [LINK](https://www.journalism.co.uk/news/community-led-listening-project-offers-solutions-to-journalism-s-biggest-challenges/s2/a1215478/?ref=newsalchemists.com)

Can't-miss report by Media Cymru and 🧞[Shirish Kulkarni](https://www.linkedin.com/in/shirish-kulkarni-9a56b751/?ref=newsalchemists.com). (I mean it, don't miss it.)

### 3\. How different generations perceive and interact with diverse perspectives in the news 👉 [LINK](https://www.inlabnews.com/post/news-perspectives?ref=newsalchemists.com)

Another can't-miss report, by the fabulous IN/LAB team at Schibsted, led by 🧞[Agnes Stenbom](https://www.linkedin.com/in/agnes-stenbom/?ref=newsalchemists.com).

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🧶 🧶 A weekly curation of reads that will make you think and give you hope about the future of journalism and its role in our lives.

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### 4\. Slovakia’s Denník N’s bold campaign brought 10,000 new subscribers in just four days 👉 [LINK](https://www.journalism.co.uk/news/slovakia-s-dennik-n-s-bold-campaign-brought-10-000-new-subscribers-in-just-four-days/s2/a1215539/?ref=newsalchemists.com)

Inspiring results from 🧩 [Denník N](https://dennikn.sk/?ref=newsalchemists.com) in Slovakia. By Marcela Kunova on journalism.co.uk.

### 5\. Listening to innovate: Information needs and how to meet them 👉 [LINK](https://dicktofel.substack.com/p/listening-to-innovate-a-conversation)

Fantastic interview with 🧞[Sarah Alvarez](https://www.linkedin.com/in/sarah-alvarez-6b1289122/?ref=newsalchemists.com) on Richard Tofel's Second Rough Draft newsletter.

### 6\. The future of media lies in building real emotional connections 👉 [LINK](https://www.linkedin.com/pulse/future-media-lies-building-real-emotional-connections-mili-semlani-1wfvf/?ref=newsalchemists.com) 

Wise words by 🧞[Mili Semlani](https://www.linkedin.com/in/milisemlani/?ref=newsalchemists.com) on LinkedIn.

### 7\. Head of Future Audiences Monetization isn’t just a title; it’s a mission 👉 [LINK](https://www.linkedin.com/posts/liesbeth-nizet-7567b25%5Ffutureaudiences-journalismmatters-youthquake-activity-7290271795578855424-vjeb/?ref=newsalchemists.com)

Great post by 🧞[Liesbeth Nizet](https://www.linkedin.com/in/liesbeth-nizet-7567b25/?ref=newsalchemists.com) on LinkedIn.

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[Want more? 📚 Check out the previous editions](https://www.newsalchemists.com/)

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📸 The header image is not connected to the content of the newsletter. Just a photo taken by me to add a little colour.