> ## Content Index > Fetch the complete content index at: https://www.newsalchemists.com/llms.txt > Use this file to discover other available public pages before exploring further. # πŸ”Ά #04: "It's time to reimagine who a journalist can be." - URL: https://www.newsalchemists.com/newsletter-4/ - Published: 2025-01-14T10:00:00.000Z - Updated: 2026-01-26T21:32:05.000Z - Author: Mattia Peretti > *This post was originally published* [*on LinkedIn*](https://www.linkedin.com/posts/mattia-peretti%5Fjournalism-change-audience-activity-7284849252604792834-pnRe?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop)*.* 2025 will be a big test for journalism. We need to change if we want to heal the broken relationship between our industry and the people we aim to serve. It's not going to be easy, but I believe we can do it if we stay hopeful, nurture our sense of purpose, and learn from one another. That's why I plan to keep sharing throughout the year readings about change, about audience, community and sustainability that make me think, and give me hope πŸ“š Here's Round Four: ### 1\. The Texas Tribune Turns To IRL Events, Local Newsrooms To Reach New Readers πŸ‘‰ [LINK](https://www.amediaoperator.com/news/the-texas-tribune-turns-to-irl-events-local-newsrooms-to-reach-new-readers/?ref=newsalchemists.com) 🧩 [The Texas Tribune](https://www.texastribune.org/?ref=newsalchemists.com) showing the way. On A Media Monitor: "*One of the major problems of the internet is it dehumanizes the pageview. Executives get so obsessed with how many people are reading that they forget each and every one of them is a person.*" ### 2\. It's time to reimagine who a journalist can be. πŸ‘‰ [LINK](https://www.linkedin.com/posts/carlazanoni%5Fits-time-to-reimagine-who-a-journalist-can-activity-7272067618570649601-dA0p?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAABP796MBPxdktcBxQPhOJ07llvlGwocrDLo) Great post by 🧞[Carla Zanoni](https://www.linkedin.com/in/carlazanoni/?ref=newsalchemists.com) of the Craig Newmark Graduate School of Journalism at CUNY. ### 3\. News products have the chance to get so much better. But it’ll take a lot of change – including in newsrooms πŸ‘‰ [LINK](https://newsproduct.org/blog/news-products-have-the-chance-to-get-so-much-better?ref=newsalchemists.com) Opinion piece by 🧞[MichaΓ«l Jarjour](https://www.linkedin.com/in/micha%C3%ABl-jarjour/?ref=newsalchemists.com) for the News Product Alliance (April 2024) ## Sign up for the News Alchemists newsletter 🧢 🧢 A weekly curation of reads that will make you think and give you hope about the future of journalism and its role in our lives. Sign up Email sent! Check your inbox to complete your signup. ### 4\. In 2024 Zetland Media grew revenues by β‰ˆ40%, and we're now at β‰ˆ$9M. πŸ‘‰ [LINK](https://www.linkedin.com/posts/tavklitgaard%5Fin-2024-zetland-media-grew-revenues-by-40-activity-7282301822826934274-s8D0?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAABP796MBPxdktcBxQPhOJ07llvlGwocrDLo) 🧞[Tav Klitgaard](https://www.linkedin.com/in/tavklitgaard/?ref=newsalchemists.com) & 🧞[Lea Korsgaard](https://www.linkedin.com/in/lea-korsgaard-27728196/?ref=newsalchemists.com) giving us proof that good journalism that creates value for people's lives CAN be sustainable. Thank you, 🧩 [Zetland](https://www.zetland.dk/aboutzetland?ref=newsalchemists.com). ### 5\. The new rules of media πŸ‘‰ [LINK](https://onethingnewsletter.substack.com/p/the-new-rules-of-media) 🧞[Kyle Chayka](https://www.linkedin.com/in/kyle-chayka-8b111917/?ref=newsalchemists.com) on the One Thing newsletter. (Rules 10, 19, 20 speak my language.) ### 6\. User needs is great. But it is not an end in itself. πŸ‘‰ [LINK](https://www.linkedin.com/posts/khalilcassimally%5Fuser-needs-is-great-it-is-an-important-stepping-activity-7282054110130900994-%5FiDt?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAABP796MBPxdktcBxQPhOJ07llvlGwocrDLo) 🧞[Khalil A. Cassimally](https://www.linkedin.com/in/khalilcassimally/?ref=newsalchemists.com) dropping truths: "*It’s time to move beyond platitudes about journalism as a public good and take tangible steps to make it a reality.*" ### 7\. Journalism, media, and technology trends and predictions 2025 πŸ‘‰ [LINK](https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2025?ref=newsalchemists.com) 🧞[Nic Newman](https://www.linkedin.com/in/nicnewman/?ref=newsalchemists.com) & 🧞[Federica Cherubini](https://www.linkedin.com/in/federica-cherubini-a8a5062a/?ref=newsalchemists.com) of the Reuters Institute for the Study of Journalism reminding us that "a big part of the task for news leaders in the year ahead will be to redefine the role and value of journalistic institutions." --- [Want more? πŸ“š Check out the previous editions](https://www.newsalchemists.com/) --- πŸ“Έ The header image is not connected to the content of the newsletter. Just a photo taken by me to add a little colour.