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# 🔶 #03: "Outlets pivot to promoting action, not just news."
- URL: https://www.newsalchemists.com/newsletter-3/
- Published: 2025-01-07T10:00:00.000Z
- Updated: 2026-01-26T21:31:42.000Z
- Author: Mattia Peretti

> *This post was originally published* [*on LinkedIn*](https://www.linkedin.com/posts/mattia-peretti%5Faudience-community-sustainability-activity-7282320098978095104-GBbV?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop)*.*

Continuing a series I started in late 2024, here I'm sharing 7 articles I read last week about audience, community, and sustainability that made me think and gave me hope 📚

### 1\. Outlets pivot to promoting action, not just news 👉 [LINK](https://www.niemanlab.org/2024/12/outlets-pivot-to-promoting-action-not-just-news/?ref=newsalchemists.com)

🧞[Anita Li](https://www.linkedin.com/in/anitayli/?ref=newsalchemists.com)'s 2025 Prediction for Nieman Journalism Lab: "*Why do we, as journalists, do what we do? What’s our fundamental value? And how do we translate that value to the public in a way that’s clear and accessible?*"

### 2\. The metamorphosis of media leadership 👉 [LINK](https://www.pboehler.net/12-kafka-newsroom-2/?ref=newsalchemists.com)

🧞[Patrick Boehler](https://www.linkedin.com/in/patrickboehler/?ref=newsalchemists.com) in his Re:filtered newsletter: "*I've watched my own generation of leaders chase algorithmic success just as our predecessors chased broadcast ratings. Both approaches share the same flaw: measuring success through reach rather than service.*"

### 3\. Hopefully pissed off 👉 [LINK](https://jskfellows.stanford.edu/hopefully-pissed-off-c86583b4b876?ref=newsalchemists.com)

🧞[Candice Fortman](https://www.linkedin.com/in/candicefortman/?ref=newsalchemists.com) in her first piece for the JSK Fellowships at Stanford.

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### 4\. Learning from membership models: Daily Maverick’s superpower database 👉 [LINK](https://theaudiencers.com/learning-from-membership-models-daily-mavericks-superpower-database/?ref=newsalchemists.com)

🧞[Madeleine White](https://www.linkedin.com/in/madeleinewhite123/?ref=newsalchemists.com) on The Audiencers. I love this from the 🧩 [Daily Maverick](https://www.dailymaverick.co.za/?ref=newsalchemists.com). (Disclaimer: I'm currently working on a project with them as an external consultant.)

### 5\. How The Jersey Bee uses journalism to improve public health 👉 [LINK](https://jerseybee.org/2024/04/22/how-the-jersey-bee-uses-journalism-to-improve-public-health/?ref=newsalchemists.com)

🧞[Simon Galperin](https://www.newsalchemists.com/newsletter-6/) on 🧩 [The Jersey Bee](https://jerseybee.org/?ref=newsalchemists.com).

### 6\. Can solutions journalism work for local newsrooms? 👉 [LINK](https://rq1.substack.com/p/can-solutions-journalism-work-for)

[Mark Coddington](https://www.linkedin.com/in/mark-coddington-ba839414/?ref=newsalchemists.com) & [Seth Lewis](https://www.linkedin.com/in/sethlewis/?ref=newsalchemists.com) in the RQ1 newsletter, which "brings you up to speed on the latest research on news and journalism".

### 7\. Publishers find the AI era not all that lucrative 👉 [LINK](https://www.niemanlab.org/2024/12/publishers-find-the-ai-era-not-all-that-lucrative/?ref=newsalchemists.com)

🧞[Rasmus Kleis Nielsen](https://www.linkedin.com/in/rasmus-kleis-nielsen-5b97663/?ref=newsalchemists.com)'s 2025 Prediction for Nieman Journalism Lab:  
"*While perhaps a disappointing prospect, I hope this will also be liberating. If they don’t stand around waiting for the Godot of elusive AI licensing deals, they can focus on what matters — creating value not for tech companies’ training models, but for members of the public who want to make sense of the world beyond personal experience.*"

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📸 The header image is not connected to the content of the newsletter. Just a photo taken by me to add a little colour.