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# 🔶 #01: "Journalism is a social process: we need to connect with our audience."
- URL: https://www.newsalchemists.com/newsletter-1/
- Published: 2024-12-10T10:00:00.000Z
- Updated: 2026-01-26T21:30:32.000Z
- Author: Mattia Peretti

> *This post was originally published* [*on LinkedIn*](https://www.linkedin.com/posts/mattia-peretti%5Faudience-community-sustainability-activity-7272176978760261633-Vmqz?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop)*.*

📚 7 interesting articles about audience, community, and sustainability in journalism I came across in the last month or so:

### 1\. The Green Line creates local news for the people turning away from “big-J journalism” 👉 [LINK](https://www.niemanlab.org/2024/11/the-green-line-creates-local-news-for-the-people-turning-away-from-big-j-journalism/?ref=newsalchemists.com)

Sophie Culpepper sharing the amazing work of 🧩 [The Green Line](https://thegreenline.to/about/?ref=newsalchemists.com), a hyperlocal publication from Toronto, Canada, on Nieman Journalism Lab.

### 2\. Meeting user needs pays: How reader-centric content drives revenue 👉 [LINK](https://substack.com/home/post/p-151926640?ref=newsalchemists.com)

[Ioana Epure](https://www.linkedin.com/in/ioanaepure/?ref=newsalchemists.com) for Media Finance Monitor.

### 3\. Impact investment enters the chat 👉 [LINK](https://www.niemanlab.org/2024/12/impact-investment-enters-the-chat/?ref=newsalchemists.com)

🧞[Adam Thomas](https://www.linkedin.com/in/datatheism/?ref=newsalchemists.com)' 2025 Prediction for Nieman Journalism Lab.

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### 4\. Journalism is a social process: we need to connect with our audience 👉 [LINK](https://onemanandhisblog.com/2024/12/journalism-is-a-social-process-we-need-to-connect-with-our-audience/?ref=newsalchemists.com)

[Adam Tinworth](https://www.linkedin.com/in/adamtinworth/?lipi=urn%3Ali%3Apage%3Ad%5Fflagship3%5Fdetail%5Fbase%3BVYrbVO%2BBQMybRyCWs7QQCQ%3D%3D&ref=newsalchemists.com) on One Man & His Blog.

### 5\. Local newsrooms should have more fun. Your readers and your staff will thank you. 👉 [LINK](https://betternews.org/local-newsrooms-experiment-entertainment-coverage/?ref=newsalchemists.com)

[Hannah Wise](https://www.linkedin.com/in/hannah-wise-a8200539/?ref=newsalchemists.com) for Better News / American Press Institute.

### 6\. The future of news and the promise of community-centered journalism 👉 [LINK](https://ijnet.org/en/story/future-news-and-promise-community-centered-journalism?ref=newsalchemists.com)

[Damian Radcliffe](https://www.linkedin.com/in/damianradcliffe/?ref=newsalchemists.com) for IJNet.

### 7\. From audience to community: An alternative future for watchdog journalism 👉 [LINK](https://thefix.media/2024/11/15/from-audience-to-community-an-alternative-future-for-watchdog-journalism?ref=newsalchemists.com)

[Mark Lee Hunter](https://www.linkedin.com/in/mark-lee-hunter-0770212/?ref=newsalchemists.com) for The Fix Media. 

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