# News Alchemists
> A weekly curation of links to make you think and give you hope about reimagining journalism and its role in society 
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Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [What is News Alchemists?](https://www.newsalchemists.com/about.md) - I'm glad you asked! First of all, my name is Mattia, and it's great to meet you 🙌 News Alchemists is... honestly, I haven't figured out what word to use to describe it yet. I used to say it's a movement, but it's also a project, a community, someone said it looks a little like a think-tank (😮‍💨)…
- [Sponsor the News Alchemists newsletter](https://www.newsalchemists.com/advertise.md) - Where journalism professionals come to find hope and inspiration.
- [Find clarity. Build confidently.](https://www.newsalchemists.com/coaching.md) - Coaching for media creators who want to build something meaningful
- [Let's work together!](https://www.newsalchemists.com/lets-work-together.md) - Hi 👋 I’m Mattia, independent consultant and author of the News Alchemists newsletter. I help purpose-driven organisations understand themselves and build stronger relationships with their audiences. Over a decade supporting journalism organisations all across the world, I learned that they often s…
- [Links, links, links!](https://www.newsalchemists.com/links-archive.md)
- [Stories](https://www.newsalchemists.com/stories.md) - Things I write that outside the newsletter. That sometimes also make it into the newsletter. But other times they don't.
- [Workshops & Presentations](https://www.newsalchemists.com/workshops-presentations.md) - Customised sessions to inspire and energise your team or your audience

## Posts
- [🔶 #75: How to create an impact culture in your newsroom](https://www.newsalchemists.com/newsletter-75.md)
- [🔶 #74: "What does it mean to be indispensable to audiences in the age of AI?"](https://www.newsalchemists.com/newsletter-74.md) - Hello, and welcome back to the News Alchemists newsletter! And a first welcome to new subscribers from MDIF, The 19th, and all of you brave souls working independently. It's not always easy to curate a collection of seven links that are not only valuable when taken individually, but also work well…
- [🔶 #73: "What kind of stories are best at turning local news readers into subscribers?"](https://www.newsalchemists.com/newsletter-73.md) - It’s hard news, not the soft stuff.
- [🔶 #72: A free society requires journalists to work like scientists, not artists](https://www.newsalchemists.com/newsletter-72.md)
- [🔶 #71: This is not a list of AI capabilities – these are audience needs.](https://www.newsalchemists.com/newsletter-71.md)
- [🔶 #70: What I'm looking out for in the Digital News Report](https://www.newsalchemists.com/newsletter-70.md) - ...which is out today!
- [🔶 #69: The hive mind that started it all](https://www.newsalchemists.com/newsletter-69.md) - And: Sign-ups still open for 'Your impact questions answered'
- [🔶 #68: Your impact questions answered](https://www.newsalchemists.com/newsletter-68.md) - And: innovative Latin American newsrooms I met in Rio.
- [🔶 #67: "Building trust begins by listening."](https://www.newsalchemists.com/newsletter-67.md) - A 4-digit number and a small ask.
- [🔶 #66: "Affiliation, not just access"](https://www.newsalchemists.com/newsletter-66.md) - On belonging, trust, and participation.
- [🔶 #65: Seven interesting media outlets you might not have heard of.](https://www.newsalchemists.com/newsletter-65.md)
- [🔶 #64: "The time waste economy – why media companies need to rethink value"](https://www.newsalchemists.com/newsletter-64.md)
- [🔶 #63: The Circulator Model](https://www.newsalchemists.com/newsletter-63.md)
- [🔶 #62: "News companies should rethink newsrooms instead of hiring content creators"](https://www.newsalchemists.com/newsletter-62.md)
- [🔶 #61: "Audience engagement is business sustainability: strategies for success"](https://www.newsalchemists.com/newsletter-61.md)
- [🔶 #60: This is a newsletter about money.](https://www.newsalchemists.com/newsletter-60.md)
- [🔶 #59: "Introducing a simple framework to boost the impact of your journalism"](https://www.newsalchemists.com/newsletter-59.md)
- [🔶 #58: Wait, is journalism in Europe actually thriving?](https://www.newsalchemists.com/newsletter-58.md)
- [🔶 #57: "How many subscribers did you call this week?"](https://www.newsalchemists.com/newsletter-57.md)
- [🔶 7 things I learned from writing a weekly newsletter for one year](https://www.newsalchemists.com/seven-things-i-learned.md) - For a little over one year, I've been writing the News Alchemists newsletter, a curation of links to make you think and give you hope about reimagining journalism in a people-centric direction. It's been one of the most rewarding experiences of my career. In this post, I share 7 things I've learned…
- [🔶 #56: "Journalism career breaks: When, how and why to take one"](https://www.newsalchemists.com/newsletter-56.md)
- [🔶 #55: One year of people-centricity](https://www.newsalchemists.com/newsletter-55.md)
- [🔶 #54: "What does ‘audience value’ mean to local news professionals?"](https://www.newsalchemists.com/newsletter-54.md)
- [🔶 #53: "Anticipating the audiences of 2030 and the strategies to meet them"](https://www.newsalchemists.com/newsletter-53.md)
- [🔶 #52: "Better engagement is about better habits, not more creative ideas."](https://www.newsalchemists.com/newsletter-52.md)
- [🔶 #51: "Five things effective subscriptions leaders do"](https://www.newsalchemists.com/newsletter-51.md)
- [🔶 #50: RISJ's Trends & Predictions. What else?](https://www.newsalchemists.com/newsletter-50.md)
- [🔶 2025 Freelance Year in Review](https://www.newsalchemists.com/2025-freelance-year-in-review.md)
- [🔶 #49: "Make me feel something"](https://www.newsalchemists.com/newsletter-49.md)
- [🔶 #48: We finally understand that journalism is about the journey, not the destination.](https://www.newsalchemists.com/newsletter-48.md)
- [🔶 #47: "How Uusi Juttu added 10,000 paying members in three weeks"](https://www.newsalchemists.com/newsletter-47.md)
- [🔶 #46: "What actually makes for a *good* news experience?"](https://www.newsalchemists.com/newsletter-46.md)
- [🔶 #45: How can journalism become more people-centric?](https://www.newsalchemists.com/newsletter-45.md)
- [🔶 #44: "Should journalists try to make change in the world?"](https://www.newsalchemists.com/newsletter-44.md)
- [🔶 #43: "We often underestimate how much readers appreciate being treated like humans."](https://www.newsalchemists.com/newsletter-43.md)
- [🔶 #42: "Models for sustainability. Proven tactics, strategies... and an aspiration"](https://www.newsalchemists.com/newsletter-42.md)
- [🔶 #41: "A system for mapping, curating, and distributing civic information at scale."](https://www.newsalchemists.com/newsletter-41.md)
- [🔶 #40: "How these news outlets cater to marginalised audiences"](https://www.newsalchemists.com/newsletter-40.md)
- [🔶 #39: "Closing the gap with readers: an end to business as usual in journalism"](https://www.newsalchemists.com/newsletter-39.md)
- [🔶 #38: "What two researchers found in a yearlong quest for journalism innovation"](https://www.newsalchemists.com/newsletter-38.md)
- [🔶 #37: "What is so essential about news?"](https://www.newsalchemists.com/newsletter-37.md)
- [🔶 #36: "Ten commandments of independent publishing"](https://www.newsalchemists.com/newsletter-36.md)
- [🔶 #35: "Walking tours for community engagement"](https://www.newsalchemists.com/newsletter-35.md)
- [🔶 #34: Audience-centric journalism = Change-centric journalism](https://www.newsalchemists.com/newsletter-34.md)
- [🔶 #33: Can one collaborative document turn into a space to debate the purpose of journalism?](https://www.newsalchemists.com/newsletter-33.md)
- [🔶 #32: "Change-Centric Journalism: reframing the value proposition of news for the AI age"](https://www.newsalchemists.com/newsletter-32.md)
- [🔶 #31: "Journalism needs a rebrand"](https://www.newsalchemists.com/newsletter-31.md)
- [🔶 #30: "A newsroom that listens"](https://www.newsalchemists.com/newsletter-30.md)
- [🔶 #29: "What if news avoiders are right, and you don’t need journalism?"](https://www.newsalchemists.com/newsletter-29.md)
- [🔶 Six months in: On losing your way and reconnecting to your motivation](https://www.newsalchemists.com/six-months-in-on-losing-your-way-and-reconnecting-to-your-motivation.md)
- [🔶 #28: "Start with service: A practical reset for media impact"](https://www.newsalchemists.com/newsletter-28.md)
- [🔶 #27: "Mission before monetization: Growth rooted in purpose"](https://www.newsalchemists.com/newsletter-27.md)
- [🔶 #26: Hope is a strategy.](https://www.newsalchemists.com/newsletter-26.md)
- [🔶 #25: "Why we need networked journalism in an age of complexity and uncertainty"](https://www.newsalchemists.com/newsletter-25.md)
- [🔶 #24: "You are not here to save journalism. You are here to redefine it."](https://www.newsalchemists.com/newsletter-24.md)
- [🔶 #23: "When journalism chooses people over content"](https://www.newsalchemists.com/newsletter-23.md)
- [🔶 #22: "What if the future of local journalism was more playful?"](https://www.newsalchemists.com/newsletter-22.md)
- [🔶 #21: "What is news?" + A special offer.](https://www.newsalchemists.com/newsletter-21.md)
- [🔶 #20: "Why create a need when you can meet a need?"](https://www.newsalchemists.com/newsletter-20.md)
- [🔶 #19: "Local journalism is in the wrong business"](https://www.newsalchemists.com/newsletter-19.md)
- [🔶 #18: "So how do brands stop faking community and actually earn it?"](https://www.newsalchemists.com/newsletter-18.md)
- [🔶 #17: "What if journalism was a place you could walk into again?”](https://www.newsalchemists.com/newsletter-17.md)
- [🔶 #16: "I'm never going to trust your news organization"](https://www.newsalchemists.com/newsletter-16.md)
- [🔶 #15 | Perugia panels edition](https://www.newsalchemists.com/newsletter-15.md)
- [🔶 #14: "Stop pretending journalism matters on its own"](https://www.newsalchemists.com/newsletter-14.md)
- [🔶 #13: "The Public Value Method: redefining how to measure journalism's value"](https://www.newsalchemists.com/newsletter-13.md)
- [🔶 #12: "The main problem with journalism isn't AI or digital transformation, it's its relevance gap."](https://www.newsalchemists.com/newsletter-12.md)
- [🔶 #11: "We must embrace the next generation of news consumers and creators"](https://www.newsalchemists.com/newsletter-11.md)
- [🔶 #10: "What audiences really want: For journalists to connect with them as people."](https://www.newsalchemists.com/newsletter-10.md)
- [🔶 #09: "How journalism can win hearts and minds again."](https://www.newsalchemists.com/newsletter-9.md)
- [🔶 #08: "Are you a journalist? You might be the product designer your users need."](https://www.newsalchemists.com/newsletter-8.md)
- [🔶 News Alchemists 7x7. My 7 favourite links from the first 7 editions](https://www.newsalchemists.com/7x7-special.md)
- [🔶 #07: "The future of journalism isn't AI. It's the audience."](https://www.newsalchemists.com/newsletter-7.md) - Hello and welcome to the first official edition of the News Alchemists Newsletter! My name is Mattia, and you're receiving this email because some time between last June and last week you signed up to receive updates about News Alchemists, or you subscribed to this newsletter after reading about it…
- [🔶 #06: "The future of media lies in building real emotional connections."](https://www.newsalchemists.com/newsletter-6.md) - This post was originally published on LinkedIn. Since December, I've been sharing lists of links that speak to the urgent need to change journalism in a more people-centric direction, to heal the broken relationship between our industry and the people we aim to serve. Readings about audience, commu…
- [🔶 #05: "Maybe more isn't better. Maybe deeper is better."](https://www.newsalchemists.com/newsletter-5.md) - This post was originally published on LinkedIn. 5th edition of the News Alchemists newsletter-in-the-making, in which I share 7 readings about change in journalism – and about audience, community and sustainability – that made me think and gave me hope 📚 Because journalism needs to change if we wa…
- [🔶 #04: "It's time to reimagine who a journalist can be."](https://www.newsalchemists.com/newsletter-4.md) - This post was originally published on LinkedIn. 2025 will be a big test for journalism. We need to change if we want to heal the broken relationship between our industry and the people we aim to serve. It's not going to be easy, but I believe we can do it if we stay hopeful, nurture our sense of pu…
- [🔶 #03: "Outlets pivot to promoting action, not just news."](https://www.newsalchemists.com/newsletter-3.md) - This post was originally published on LinkedIn. Continuing a series I started in late 2024, here I'm sharing 7 articles I read last week about audience, community, and sustainability that made me think and gave me hope 📚 1. Outlets pivot to promoting action, not just news 👉 LINK 🧞Anita Li's 2025…
- [🔶 #02: "Journalism needs to decenter journalism."](https://www.newsalchemists.com/newsletter-2.md) - This post was originally published on LinkedIn. Like it or not, journalism must change. And it's encouraging to read so many voices indicating that journalism is already changing, in a direction that put people back at the centre of everything we do, serving their needs and supporting communities.…
- [🔶 #01: "Journalism is a social process: we need to connect with our audience."](https://www.newsalchemists.com/newsletter-1.md) - This post was originally published on LinkedIn. 📚 7 interesting articles about audience, community, and sustainability in journalism I came across in the last month or so: 1. The Green Line creates local news for the people turning away from “big-J journalism” 👉 LINK Sophie Culpepper sharing the…
- [Welcome to the News Alchemists newsletter 🤗](https://www.newsalchemists.com/welcome.md)

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